Fredrik Andersson

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Art Director 2011
Marketing Manager 2010

Ongame is the worlds biggest B2B poker provider

My role
Interim Marketing & Communications Manager for B2B online poker provider Ongame. Key focus areas include rebranding, new marketing concept and launch of GSOP Live communication platform. Other responsibilities; sales and partner communication, team management and budget.

Art Director for rebradning, new marketing concept and web design.
Ongame website
Find out more about Ongame's offering at
Ongame Products

New marketing concept for Ongame's newproduct range.
Ongame email

Sales email.

Ongame sales sheets

Product information sheets
Ongame se  

GSOP Live is Ongame's live poker tour. The web site is an information portal including blog, video and event information.

Graphic Designer
2008 - 2010

bwin is the world’s biggest publicly listed online gaming platform.

My role
Lead Graphic Designer for Product Graphics at Overall emphasis on the poker product including platform presentation, software branding, marketing pages, banner concepts and execution, sign up and usability design.

Responsibilities include: Task planning and co-ordination of graphic designers in the Product Graphics team in Stockholm.

Magic moments of poker is bwin's biggest poker promotion activity for 2009. For this promotional microsite I've been making extensive wireframe work and graphic design layout.

How to win a place in the MMOP final is illustrated here
bwin home
bwin launched a new poker client early summer 2009. This is the page for the download.
The World Series of Poker is the highlight of the poker year 2009. For this major promotion my responsibility was to make concept, key visual and page layouts for all customer segments.
bwin is designed to drive traffic to our main offer SEO was the top priority.
Venice was a new stop on the World Poker Tour 2009. This microsite was designed towards journalists and offline players looking for basic information about the tournament.
Art Director 2002 - 2008

At peak, was one of the top 3 poker web sites in the world with over 11 million members, getting about 200,000 unique visitors every day. Awarded "Poker site of the year" at the UK Gambling Awards in 2006

My role
Responsible for overall look and feel for the brand. Provided feedback and support to graphic designers in Creative Team, the in-house agency. As Art Director in the Creative Team I was main point of contact for CRM, Marketing, SEO and Product departments. Leading and planning the creative work in a team of designers, copywriters and external agencies. Part of the user interaction group, a team of developers and usability experts ensuring a consistent user experience across the site.

The main trust of my AD role was: Global marketing campaigns for both print and web. Brand building and acquisition activities, website design, structure, interaction and content. Banners and web-tv spots, mobile phone interfaces, social community add-ons and affiliate adverting. Newsletters and email campaigns, events, business cards and stationery.

The home page for new visitors. Key design aspects were to differentiate the page from competitors, an easy entrance to sign up and a very large focus on SEO tactics (this made PokerRoom top on Google for "online poker", one of the most competitive search terms), all available in 12 languages.

PokerRoom home page for returning customers. Designed to highlight latest offers and news with clear exits to play the game and opportunities to to make cash deposits.

A big part of PokerRoom's success was the integrated poker community including forums, groups member pages and message systems. I was directly involved with the conception and execution of this early use of poker site community.

To increase the users experience and to create stickiness PokerRoom featured a "news room" with articles, movies, blogs etc.

Newsletters were a key CRM activity. This design generated a huge increase in click through’s. Thus enhancing business liquidy on the tables.

Print ad promoting a new way of playing poker, team play.

WebbTV Banner for PokerRoom's launch in Sweden. Click for animation.

PokerRoom had a shop where you could purchase all kinds of merchandise.

Brochure explaining Private Tournaments.

Art Directed the PokeRroom magazine that was sent out to our most valuable customers, Dennis Publishing, UK, produced.

Business card

PokerRoom's sister site

Art Director

Ongame was the business side of PokerRoom. Designing corporate website, business cards, letterheads and annual report.

Art Directing the annual report

Web site

Business cards.

Logo and business card for Ongame's b2b brand .

Design for large display cases.

Logo and business card for another Ongame business brand.

PokerGaming was an easy-to-skin poker platform for external b2b customers - "Get your own poker site in minutes" type of thing

PokerGaming skin.

PokerGaming skin.

Liquid Light
Web Designer/Developer 2000 - 2002

Designing and building web sites for a wide range of UK and international clients. Extensive work for Swiss Life, the largest life insurance company of Switzerland, Science Photo Library, leading stock image provider for science photos. Electric Tease, international artist and DJ. Other clients include BBC, Getty Images and Banca del Gottardo.

Clients include:
Ascot Plc
Banca del Gottardo
DCK Concessions
Electric Tease
Fletcher Research
Four IV
Freq Nasty
Getty Images Kidsevents
Land Securities
Miller Insurance
Northbourne Medical Centre
Science Photo Library
Swiss Life
TM Property

Design suggestion for DJ Freq Nasty

Illustration "Alien".

Design for Science Photo Library web site.
"The world's leading provider of science photos"

Web design for Propeller, a service for expatriates moving to/from UK and Switzerland.

CD-rom design for Propeller.

Web design for Switzerland's leading life insurance provider

Redesign suggestion for Swiss Life

Redesign suggestion for Swiss Life


Website for Brighton/London based band Coburn.

The Coombes CD cover

The Coombes CD cover

Flyer for London club Pure Stereo.

Flyer for London club Pure Stereo.